Worked alongside Mario Milosevic and The Portland Trail Blazers to rebrand one of NBA's most recognizable brands identities, the pinwheel. Listening to consumer feedback and the importance of keeping the integrity of this iconic brand was essential when considering a refresh.

These minimal shifts focused on color, removal of harsh points, equidistant spacing and connecting the lines to symbolize teamwork. Additionally, there was a need to update all collateral which featured the old pinwheel (stationary, brand guidelines, wayfinding, etc.)