Nike, F.C. Barcelona

Alongside many talented designers, product managers, technical developers and art directors we assembled a collection for one of the biggest football clubs in the world, FCB!

A purple color palette for FC Barcelona’s away kits provides a modern, progressive look for the club’s road matches. The red and blue trims are in line with Blaugrana tradition, and the phrases “tots units fem força” and “totes unides fem força,” which translate to “together stronger” in female and male verbal forms, are embossed within the side stripes to signify the city’s unity around the club. Symbolically, the color purple is used to highlight gender equality; the kit is included in Barça’s “More Than” campaign to represent the club’s commitment to women’s football and to female leadership in the sport.

“I think our younger fans are going to love it, it’s so fresh and different from anything I’ve ever seen,” says midfielder Aitana Bonmati. “In every look you find more intricate details; it’s the perfect uniform for representing this amazing club with its rich history.”

The monochromatic crest reflects different colors depending on the view. A rainbow thread within the shirt borrows from the badge, while Senyera-inspired bars of yellow and red complete the neckline.

-news.nike.com